Pearson
Developing creative for a renowned education provider.
Campaign
Art direction
Copywriting
Design
Digital crafting
We started working with Pearson in April 2020 when we helped provide creative for a national out-of-home and digital campaign during lockdown. Due to our already flexible setup we were able to coordinate strategy, art direction, copywriting, artwork and digital design support remotely and without delay.
![](http://www.brotherland.co.uk/wp-content/uploads/2020/09/psn-mark-01.png)
Outcome
As the campaign was to run in September 2020 it was necessary for us to be conscious that the world would be a few months further into a year rife with uncertainty. Our goal was to deliver a fully joined up and contextually aware campaign creative, which we achieved on time and on budget.
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