Pearson

Developing creative for a renowned education provider.

Campaign

Art direction

Copywriting

Design

Digital crafting

We started working with Pearson in April 2020 when we helped provide creative for a national out-of-home and digital campaign during lockdown. Due to our already flexible setup we were able to coordinate strategy, art direction, copywriting, artwork and digital design support remotely and without delay.  

Outcome

As the campaign was to run in September 2020 it was necessary for us to be conscious that the world would be a few months further into a year rife with uncertainty. Our goal was to deliver a fully joined up and contextually aware campaign creative, which we achieved on time and on budget. 

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