Building a new hair and makeup experience.
FIX was created to revolutionise the hair and makeup services industry, which remains largely unchanged since the birth of the blow dry bar in the mid noughties, despite differing and increasing demands of the insta-ready generation. This audience is time poor, sociable and change up their look frequently, so making appointments and spending an hour in a salon are to be replaced with quick,15-minute walk-in sessions. A memorable brand was needed to convey this huge step change coming to a fun and visual industry…
The FIX brand has successfully been rolled out at pop-up and test experiences which gained significant social media exposure from customers’ own social media channels, encouraged by a FIX branded ‘selfie area’.
Whilst the COVID-19 crisis has set back the full launch, the brand was well received and is set to be back next year with a permanent space.