Greetings, from
The Republic for Right Now

Brotherland is a collaborative creative and strategic consultancy. We create meaningful communications that shape perceptions of brands, and define their place in society.

We engage in ongoing partnerships with our clients, designers, creative thinkers and cultural challengers. This constant dialogue with collaborators provides timely insights and the necessary critical perspectives into humankind.

What we do

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Strategy & planning

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Brand development

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Integrated campaign design

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Marketing & community direction

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Content creation

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Digital production

Why Brotherland?

We’re here to provide brands with the strategic direction and consciousness that aligns them with the current behaviours and trends of their audience. We then translate this into commercially viable, beautifully crafted, creative solutions.

Culturally astute

We study what it means to be here right now, on both a macro and micro scale, to stay connected to the ever-shifting mindset of communities and their moods. This gives us a credible understanding of relevance, and allows us to produce tonally accurate work.

Collaborative

Our approach allows us to bring together individuals of different disciplines and backgrounds to form a fluid, efficient group, that can adapt to the ever-changing requirements a campaign demands.

Ready

Our setup and network is flexible and future-proofed, for whatever changes the world throws at us all next. This is essential to help clients remain at the forefront of their industries, no matter how much they change.

Full-service

Whether it’s a fully integrated, cross-channel campaign, or providing targeted on-brand content, we can deliver a strategically sound creative solution. We produce beautiful, considered work that fits within current formal and informal contexts.

Work with us

About us

Brotherland is the consultancy practice of Jonathan Utracik and Katie Norman. As individual consultants we each have over ten years of experience in helping brands fulfil their potential. After four years of working successfully together in an agency and developing our own projects, we decided to come together in 2019 to bring our talents and knowledge into a complete service.

Here’s some of the brands we've worked with

Work with us

Jonathan is a talented creative and a stylish Art Director who works to a high standard. He listens and works well with a wider team. And Katie gets things done. She’s efficient and brings a smart calmness without the bullshit. A valuable pair to any project.

Ian Fletcher
Creative Director - Signal

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Brotherland has provided Brightstar with sound creative direction and designs. They always come up with fresh ideas, backed by extensive research. The team feels like an extension of our own and we really enjoy working with them

Michelle Westley
Head of Marketing - Brightstar Financial

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Collaborating with Brotherland is always an enjoyable experience. They love what they do and have a strong sense of how even the smallest details work towards achieving the desired overall brand experience.

Hannah Sorcha
Makeup Artist

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